The Fred/Alan Archive

Photography by Elena Seibert

Hand coloring by Candy Kugel

Self Promotion
Press
The Real Fred Allen

Lifetime
Mosaic Records
MTV: Music Television
Myers's Rum
Nickelodeon
Nick-at-Nite
TV Heaven 41
VH-1:
Video Hits One

CHRONOLOGY
1983
Alan Goodman
& Fred Seibert
open a production and consulting company in New York City.

1988
Re-invented as America’s first advertising agency specializing in people under 35. Nominations and wins of every creative advertising award.

1989
Fred/Alan opens Chauncey Street Productions with producer Albie Hecht.

1992
Fred/Alan Closes.

.....
The Fred/Alan Archive is updated sporadically. It's mostly written by Fred Seibert, unless otherwise noted. Please blame him for all inaccuracies or embarrassments.

"Fred and Alan Love Lucy"

Fred and Alan Love Lucy Publish at Scribd or explore others: Marketing Business advertising magazine

“Fred Seibert and Alan Goodman, who make “I Want My MTV” ads and Nick at Nite’s retro posters, live where Mr. Ed meets Patty Duke, where kitsch equals rich.”

Manhattan, Inc.; magazine article by Judith Newman
February 1990

…..
Fred/Alan was never great at garnering publicity, especially given the money we wasted trying, though we had a couple of great hits in the Village Voice and the New York Times.

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