10th
Hey, it worked for cable TV. Myers’s Rum Video Network, 1987.
Illustrated by Joey Ahlbum
In 1986 music videos were still the coolest thing on earth and our friend Steve Dessau thought there was a way to make some money with them. Edgar Bronfman Jr. had just taken over his family’s liquor business and was obsessed with music (he’s now the CEO of the Warner Music Group). He was frustrated that liquor couldn’t use television to sell its wares and that he couldn’t take advantage of his favorite entertainment trend.
Who better to sell an idea to him than the only credible MTV guys who weren’t working at MTV (us)?
Partnering with Steve’s company, we convinced Edgar Jr. that the Myers’s Rum Video Network could be his own “network” at the “video nightclubs” that were springing up around the country. It kind of worked.
Myers’s Rum Video Network IDs from fredseibert on Vimeo
Animation by Joey Ahlbum, Charlex, Alan Goodman, and Marv Newland/International Rocketship. Logo designed by Arlen Schumer/Dynamic Duo Studios.



