Our cabride through history.

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The cool thing about advertising is you get to do a lot of different kinds of work. The drag is that it’s the clients’ work and the agency, in the end, has to do what it’s told. So, when there’s a chance to do stuff with yourself as the client it’s a lot of fun.

We were moving to our third office in a decade (by this point “we” was Fred/Alan the ad agency and Chauncey Street the TV production company), down in the East Village, so we used it as an excuse to have a hoot. Art director Tom Godici contacted some artists we’d worked with (like Joey Ahlbum) and some we were looking forward to meeting (like Leslie Cabarga). Alan and creative director Bill Burnett wrote some amusing copy about some classic New York landmarks off the tourist paths, we printed a postcard folder, and our moving announcement was complete. On the first day in the new office we had an art show of the original illustrations (we had space for a small, private art gallery, where we were to have shows every month), and a good time was had by all.

And, it gave Fred a taste of what was to be his continuing obsession with promotional postcards.