A few years in the company was getting a little worn out exclusively working on branding projects, and we looked for assignments that would get us a little closer to the television show productions we hoped for when we started the company in 1983. Sometimes things would come our way that allowed us to bridge past our visible strengths towards our bigger goals. Like Rockschool.
This was a wacky gig. Whatever it is that moves rockers to be legit (can you imagine Hip-Hop Fantasy Camp?) has spawned a number of how-to-rock venues, but this BBC2 TV series was one of the first that tried to be formal about it all.
Fred/Alan didn’t produce the show itself, but in 1988 we were asked by our friend David Thomas at Thirteen to repackage it for United States consumption. We were to keep the name, but produce the American wrap-arounds with host Herbie Hancock (still hot enough off his MTV hit Rockit), and design the branding, instruction books, and advertising.
Be True To Your School.
There’s one school they make you go to…now there’s a school you’ll want to go to.
A TV series where real rock stars show you how they make their music.
With guest starts Chet Atkins, Bootsy Collins, Sly Dunbar, Bernard Edwards, John Entwistle, Larry Graham, Gary Moore, Ian Paice (Deep Purple), Carl Palmer, Nile Rogers, Robbie Shakespeare, John Taylor (Duran Duran) and more.
And special appearances by Stanley Clarke, Jimi Hendrix, Iron Maiden, B.B. King, Motorhead and The Police.
Hosted by Herbie Hancock.