The Fred/Alan Archive - Our inspiration (2).

Photography by Elena Seibert

Hand coloring by Candy Kugel

Self Promotion
Press
The Real Fred Allen

Lifetime
Mosaic Records
MTV: Music Television
Myers's Rum
Nickelodeon
Nick-at-Nite
TV Heaven 41
VH-1:
Video Hits One

CHRONOLOGY
1983
Alan Goodman
& Fred Seibert
open a production and consulting company in New York City.

1988
Re-invented as America’s first advertising agency specializing in people under 35. Nominations and wins of every creative advertising award.

1989
Fred/Alan opens Chauncey Street Productions with producer Albie Hecht.

1992
Fred/Alan Closes.

.....
The Fred/Alan Archive is updated sporadically. It's mostly written by Fred Seibert, unless otherwise noted. Please blame him for all inaccuracies or embarrassments.

Our inspiration (2).

“Treadmill to Oblivion,” by Fred Allen

Alan found a frist edition somewhere and gave it to me with double meaning. The first was that I’d started an indie record company in the 70s called Oblivion Records. The second was that Fred Allen had some stunningly relevant quotes. My favorite?

“Advertising is 15% commission and 85% omission.”

—Fred

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