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Photography by Elena Seibert
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Hand coloring by Candy Kugel



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CHRONOLOGY
1983
Alan Goodman
& Fred Seibert
open a production and consulting company in New York City.

1988
Re-invented as America’s first advertising agency specializing in people under 35. Nominations and wins of every creative advertising award.

1989
Fred/Alan opens Chauncey Street Productions with producer Albie Hecht.

1992
Fred/Alan Closes.



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The Fred/Alan Archive is updated sporadically. It's mostly written by Fred Seibert, unless otherwise noted. Please blame him for all inaccuracies or embarrassments.

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Jan
10th
Sat
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Nickelodeon goes to sleepaway camp, 1988-1990.


Nickelodeon Camp IDs from fredseibert on Vimeo

Howard Hoffman is an artist and animation director who’d worked with Fred/Alan on a number of projects. One day he presented a zany idea. Howard spent Augusts at the Maine summer camp of his youth running an animation workshop, and wouldn’t it be better if the kids were animating something “real” like some Nickelodeon network IDs? That could be cool, right?

Well, sure. How bad could they be?

Not bad at all, it turned out; they were great. Howard made Nick IDs (and we filmed the kids introducing their shorts) for several years, and they were some of the best pieces we ever ran on the network.

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