Lifetime tries ‘Talk Television,’ 1984.

Lifetime IDs 1985 for Fred/Alan from fredseibert on Vimeo.

Tom Burchill had a good idea in 1984. Lifetime (the result of a merger between Cable Health Network and Daytime Television) would become “Talk Television”, the TV euqivalent of talk radio. The hosts would be everyone from Regis Philbin to Dr. Ruth. Good idea, poor execution, run by the wrong executives, who were still trying to make broadcast television, when cable had clearly morphed into something different. And even talk radio hadn’t yet supercharged into the conservative powerhouse Rush Limbaugh initiated in 1988.

But I enjoyed the work we did. Lifetime was our first Fred/Alan branded network after Nickelodeon, and the IDs were done with Corey McPherson Nash, Buzzco, Colossal Pictures, Olive Jar Productions. Tom Pomposello produced, and that’s Tina Potter as “the annoucer.”

(Tom Burchill recovered, I should hasten to add, when he dumped the talk format and Lifetime became the very successful “Television for Women.” We, alas, were not involved.)

Animation by Colossal Pictures, Buzzco Associates, Charlex, Olive Jar Studios, Filigree Films. 
Lifetime logo designed by Tom Corey & Scott Nash, Corey McPherson Nash, Boston, Mass, USA