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Photography by Elena Seibert
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Hand coloring by Candy Kugel



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CHRONOLOGY
1983
Alan Goodman
& Fred Seibert
open a production and consulting company in New York City.

1988
Re-invented as America’s first advertising agency specializing in people under 35. Nominations and wins of every creative advertising award.

1989
Fred/Alan opens Chauncey Street Productions with producer Albie Hecht.

1992
Fred/Alan Closes.



.....
The Fred/Alan Archive is updated sporadically. It's mostly written by Fred Seibert, unless otherwise noted. Please blame him for all inaccuracies or embarrassments.

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A belly dancing soul christmas.

Christmas Party Invitation, 1987

We started having Christmas parties in 1985 because it was so damn hard to figure out which clients and hope-to-be-clients to give presents to, and exactly what to give them. We figured it would probably cost us the same to party and everyone would be happier anyhow. The first year we rented out the Museum of Radio & Television; everyone thought we were classy. Then a roller disco; they thought we were fun.

By ‘87 Fred/Alan had morphed into a bona fide advertising agency and we were so horrified at the thought a great party was in order. Luckily, Ed Levine and Noel Frankel had joined our ranks. Ed had recently produced one of the best Dr. John records ever and thought he could talk the good Doctor into our budget on an off night for the band. Noel, a brilliant art director, knew about our soul music obsession and one day in a planning meeting did the invitation illustration completely with a Wite Out brush tip!

We rented out a belly dancing joint on 8th Avenue, put out some checkered tableclothes, catered soul food from Sylvia’s, and Fred/Alan raised the roof on the greatest R&B club north of the Mason-Dixon. From then on our parties were legendary.

……

Fred/Alan Rhythm & Blues Christmas Party
Live music by Dr. John
Soul food from Sylvia’s  

Featuring: “WE’LL HAVE A BLUE, BLUE CHIRSTMAS WITH (OR WITHOUT) YOU”
Come with the one you turn to when you’re blue…

Monday, December 14, 1987 
6-10pm

Illustrated & designed by Noel Frankel


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