Fred/Alan buys the New York Times.

Fred/Alan didn’t do too much advertising for itself (it was expensive), so we tried to make every one count.

The New York Times was, by far, the most influential publication in advertising. In the 1980s Phil Dougherty had a repuation as the most honest, authoritative columnist in the business, and any ad in the Times would guarantee sales for your client.   Well, why shouldn’t we be our own client, and use the Times to generate new business leads? We could buy remnant space at will for less than half price, our current clients would feel like they were with a pretty together agency, and businesses outside New York would take notice and call.   Did it work? You bet.