fred alan logo





Photography by Elena Seibert
fredalan
Hand coloring by Candy Kugel



Self Promotion
Press
The Real Fred Allen

Lifetime
Mosaic Records
MTV: Music Television
Myers's Rum
Nickelodeon
Nick-at-Nite
TV Heaven 41
VH-1:
Video Hits One



CHRONOLOGY
1983
Alan Goodman
& Fred Seibert
open a production and consulting company in New York City.

1988
Re-invented as America’s first advertising agency specializing in people under 35. Nominations and wins of every creative advertising award.

1989
Fred/Alan opens Chauncey Street Productions with producer Albie Hecht.

1992
Fred/Alan Closes.



.....
The Fred/Alan Archive is updated sporadically. It's mostly written by Fred Seibert, unless otherwise noted. Please blame him for all inaccuracies or embarrassments.

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Dec
23rd
Tue
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Fred/Alan Reunion, 2004

Poster: Fred/Alan Reunion

Jill Gershon was an account executive at Fred/Alan in the late 80s, and she kindly decided to put on a party for those of us she could locate. The result was a wonderful time for all (though Fred had to leave early due to a severe allergic reaction to Jill’s cats).   We thought we’d commemorate the event with a small poster run for the attendees. Maybe it’ll inspire another get together.

We loved posters, especially Fred, who collected (and still collects) more of them than was healthy. Any time we could come up with an excuse we made a poster. This one was a direct cop from a poster Fred had made by the world famous Hatch Show Print in Nashville for one of his cartoon series in 1998.

Fred/Alan spent a fair amount of time promoting itself; we had to get new business after all. But, of course, like all creative companies we had a lot of cool things we wanted to do, and the best client for cool things is always yourselves.

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