Bill Burnett, co-proprietor of Stretch Media with Debrah Lemattre, and cartoon creator extraordinaire, was the creative director of Fred/Alan back in the day.* A few months ago he sent along these three radio spots for TV Heaven, which ran as paid advertising during the years we had repositioned them as the first oldies TV station in America.
We’ve already posted the fantastic animated VH-1 campaign Bill conceived with Mad Magazine wacked genius Don Martin, and we’ll get some more of his stuff up soon, including his strategy that ended up with his naming Comedy Central.
Bill Burnett writes about the spot on his company’s website, Stretch Media:
"This series of radio spots for TV Heaven 41 in Minnesota are fun.
"We started with an idea inspired by that scene in “The Right Stuff” where John Glenn sees something freaky outside his space ship’s window. From Astronauts we went to Ancient Astronauts….ancient TV Watching Astronauts that is. Explaining through television the many reports of crop circles, mysterious drawings in the valleys of South America, and deciphering ancient ruins like the Sphinx. I wish I could remember the names of the actors who did such a wonderful subtle job with the voices. They were (and I’m sure still are) masters. Play them all and have a heavenly time."
* Bill was also the creative director at Hanna-Barbera Cartoons during my tenure as the last president of that world famous studio (before Ted Turner sold the company to TIme-Warner). He wrote a phenomenal series of essays about the studio where he positioned the company’s innovative philosophy better than any other time in its history.0 comments Tagged: TV Heaven, radio, advertising, branding, Bill Burnett,.