August 2010
2 posts
10 tags
"Please forward the $300. My wife is spending...
From the moment Fred/Alan started doing MTV’s advertising in 1988 we’d wanted to create a print campaign that would capture the feeling of change and surprise we’d been able to inject into the on-air identity from the first seconds of the channel.
Finally, in 1990 our clients agreed to a consumer advertising in Rolling Stone magazine, which eventually would run across two...
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When Paula was famous the first time.
Since the very beginning (August 1981) the MTV packaging and advertising work we’d done used line illustration and animation to establish a clear identity, distinct from the all too common live action music videos or the slick motion graphics on the rest of the television networks. But photography loomed very high on our radar. Fred’s sister/Alan’s wife, Elena Seibert, is a...