October 2010
4 posts
11 tags
The HA! logo.
HA! IDs 1990 for Fred/Alan from fredseibert on Vimeo.
Few designers understood Fred/Alan’s approach to television network logos as well as our first non-Fred, non-Alan creative director, Noel Frankel.
Our point of view started to form after Frank Olinsky of Manhattan Design brought in the first iteration of the last presentation on the MTV logo. He thought that every usage of the logo...
7 tags
"The greatest hits!! of music video!!!"
13 second video jingle VH-1 from fredseibert on Vimeo. It seemed like a good idea at the time. This was the network that had my clearest fingerprints all over it, and ultimately became one of the list of reasons I had for leaving the business. In any event, the era of the early 90s remains a personal favorite of mine. But, of course, I’m biased (or maybe it’s just my age). No one knew what...
5 tags
We're going to Bensonhoist!
Design by Tom Corey & Scott Nash
We actually started Fred/Alan to make television shows.
In fact, we quit our jobs at MTV Networks to produce a series at the Playboy Channel. But, after that debacle branding and marketing took a higher bill paying priority for a while. There were some big and small shows here and there, but it wasn’t until 1987 we decided to hit it head on.
Albie...
Ran into Len.
Len Fischman & Alan Goodman, Fred/Alan, 870 7th Avenue,1987
Walking to work yesterday (2010) through Union Square in Manhattan, I was more than happy to run into Len Fischman, Fred/Alan’s print production manager from the late 1980’s until we closed in 1992. Smiling as usual, he was on the way to his post retirement gig guiding people around the World Trade center site.
...